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eCommerce · WooCommerce build

A brand that had outgrown Facebook, given a shop of its own.

A handmade cosmetics brand selling through Facebook alone. A full WooCommerce store took the range online — seven product categories, scent subcategories, shipping zones and a local delivery radius, with the catalogue handed over in a form the client could run herself.

2017Built
WooCommercePlatform
7 categoriesCatalogue
Northern IrelandMarket
The Emerald Isle Candles homepage: pastel bath bombs behind the line “Hand made luxurious gifts”
The approach

A shop the client could actually run

  1. A catalogue with room for scent

    Candle melts, bath bombs, bath salts, body scrubs, goat-milk soaps, oil burners and a kids range — with melts split again by scent family, so a browser could arrive wanting “floral” rather than a product name.

  2. Checkout that handles local reality

    PayPal Express with UK shipping zones alongside free local delivery inside a 15–20 mile radius — the delivery a small NI brand actually does, rather than a national default.

  3. Filtering and galleries per category

    Price filtering and sorting on every category, multi-view product galleries, quantity controls and coupon codes — the shop mechanics that decide whether a basket gets finished.

  4. Handed over, not handed off

    Product data exported to a spreadsheet the client could edit, a coming-soon mode while stock was built up, and FAQ, delivery and returns pages written so questions stopped arriving by message.

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