12 of 12 target keywords on page one, in six weeks
A referee's vanishing spray with no category to be found in. One launch — a WooCommerce store, Amazon and eBay channels, and an SEO campaign — built on the premise that the product had to be explained before it could be sold.
- A store built to teach, not just sell
The product had to be explained before it could be sold, so the site leads with an explainer and in-use photography rather than a product grid. WooCommerce underneath, with variations for the original and club-branded foam.
- Two audiences on one store
Professional and club referees and the home market addressed separately — a dedicated Pro-Fade At Home section opening a second market rather than treating grassroots as an afterthought.
- Amazon and eBay as launch channels
Listings established on both marketplaces alongside the store, so the launch reached buyers already searching instead of waiting for the site to be found.
- An SEO campaign with a target list
Longtail terms chosen for a category nobody was searching for yet, then worked until they ranked — twelve of twelve on page one within six weeks.
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