A Weddings Abroad finalist within a year of launch.
A destination wedding planner arranging Catholic ceremonies in Rome for Irish and UK couples. The rebuild traded a dated site for atmosphere — cream and blush, script type, full-width Italian imagery — with the enquiry paths placed where a couple is already imagining the day.
Atmosphere first, enquiry second
- A palette that does the selling
Cream and blush with script typography and full-width floral and Rome photography — a couple decides how a wedding will feel long before they read a package, and the old site was giving them nothing to feel.
- Love Letters — testimonials as atmosphere
Real client stories in a rotating section rather than a wall of quotes, placed to reassure at the point where an expensive, far-away decision starts to feel risky.
- A real wedding film, embedded
Aerial footage from an actual client wedding in the Italian countryside — the single most persuasive asset she had, and one the previous site never used.
- A categorised wedding blog for the long game
Awards, The Eternal City, The Wedding Mass, Tips & Advice — structured so the site could answer the questions couples search for months before they enquire.
Within a year of launch Louise was a finalist for Weddings Abroad Supplier of the Year at the 2018 WeddingsOnline Awards, and other businesses began approaching her about partnerships. The site is still live and still hers.
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